Compared with other methods, the online methodology offers flexibility, speed and cost-savings. It offers the opportunity to reach the consumer with a larger and more widespread sample concurrently. With “Clean Reading”, participants give objective answers without being influenced by environmental factors.
Instead of repetitive and constant question forms, “gamification”, a much enjoyable and interesting approach, isused whereby data is collected , from the respondents without making then bored or lose their interest.
Because data collection templates do not follow a certain pattern as in the past, they allow to make any kind of flexibl eand different questioning patterns.
By means of a text, video or fiction, it is possible to collect the necessary information to put the pieces of a puzzle in place and to do much more.