It is the most ideal method for researches where a log is kept with a “single click” at home, at work, or on the move. It offers efficiency in individual ethnographic studies by assigning certain tasks and observing product usage and purchasing behaviors closely. Videos deciphered are then reported from conventional log library as VTRs.
Consumers are One Click Away
It reaches up to the actual consumer experience and helps finding answer to "why" and "how" questions.
Since there are no intermediaries, the consumers convey their daily lives, product usage habits, experiences, and purchasing behaviors to the firms with their own words in real time .By means of this method, campanies have the opportunity to request instantly the experiences the consumers have while using specific products, comments about TV programs they've watched, and shopping experiences. The brands can convert the consumers' actual opinions about them to action-oriented strategies in a very short period of time.
Enriching the consumers' stories by the help of videos and photographs is the featured benefits of the online diary platform.