T-Marker enables to analyze appearance, usage and perception tests of newly developed product ideas, printed advertising materials, designs, packages and websites in a fast and effective manner before they are introduced to the market.
- Identified user experiences can be examined individually or in groups.
- It is possible to follow different target segments through joint or separate tests.
- The results of the analysis can be combined with other information collected, and the effects on individual or collective perception can be analyzed.
As a sample usage case; consumers will underline the words in a text about a product/service which they like most and which they think as the most important.
With T-Marker analysis, the brand message which is indispensable and must be expressed in the advertisement will be identified.
T-Marker analysis determines how inquired items are perceived by consumers by asking them to mark them on the screen with various tools.