T-MARKER

T-Marker enables to analyze appearance, usage and perception tests of newly developed product ideas, printed advertising materials, designs, packages and websites in a fast and effective manner before they are introduced to the market.

Characteristics offered:

  • Identified user experiences can be examined individually or in groups.
  • It is possible to follow different target segments through joint or separate tests.
  • The results of the analysis can be combined with other information collected, and the effects on individual or collective perception can be analyzed.

As a sample usage case; consumers will underline the words in a text about a product/service which they like most and which they think as the most important.

With T-Marker analysis, the brand message which is indispensable and must be expressed in the advertisement will be identified.

T-Marker analysis determines how inquired items are perceived by consumers by asking them to mark them on the screen with various tools.